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Work & community · Design concept

EV Brand Launch

First Charge

Open charging-themed mailer presenting the notebook, keyring, folded tote, cable pouch and coaster in separate positions.
5 considered gifts. One collection shaped around the occasion.

Occasion

An EV charging company opens its first stations. Employees, installation crews and site partners gather to celebrate the network going live, then take home a collection for their commute and desk.

Idea

Make the first connection tangible. A charger, parking bay and looping cable become a shared visual language across five everyday objects, in navy, mint, warm white and orange.

The collection

Every piece has a purpose.

05 gifts
Front and rear views of a charger-shaped keyring with a mint slider and attached split rings.
01

Charge-marker keyring

A captive mint marker slides beside three charge bars on a charger-shaped metal body. Cable details make the opening-day milestone recognizable each time the recipient reaches for their keys.

Navy notebook with an overhead EV charging scene, mint elastic and three colored section tabs.
02

Site-note notebook

A white EV sits inside mint parking lines, connected by an orange cable. Section tabs, an elastic and a ribbon help employees and partners organize site notes and launch-day ideas.

Ivory cotton tote with navy handles, a mint charging-station pocket and a navy car illustration.
03

Charging-station tote

A sewn mint phone pocket doubles as the charging station. A printed cable connects it to the car below, turning the launch illustration into a useful part of an everyday cotton tote.

Navy cable pouch with an orange zipper, mint lining and charging-station-to-phone artwork.
04

Everyday cable pouch

A navy zip pouch keeps small charging leads together. Its mint station, ivory phone and orange connecting line bring the launch story to a familiar daily task; the bright lining makes contents easier to find.

Navy square coaster with mint parking lines, an ivory EV, orange charging cable and cork backing.
05

Parking-bay coaster

Mint bay lines frame a white EV on a navy desk coaster. The orange cable repeats the notebook motif, while a visible cork backing gives the small keepsake a warm material contrast.

The finishing touch

Charging-bay presentation mailer

An open navy mailer turns the collection into a miniature charging site. A folded paper insert separates the notebook, keyring, pouch and coaster; the cotton tote folds into its own bay. Mint parking lines and an orange route connect the compartments to the lid illustration.

Packaging designed around the collection
Open charging-themed mailer presenting the notebook, keyring, folded tote, cable pouch and coaster in separate positions.

Illustrative design concepts. Artwork, materials, sizing and fit are tailored to your brief and confirmed through sampling.

Make it yours

A starting point for
your own occasion.

Adapt the artwork, choose your mix and build the presentation around your guests.

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